TY - JOUR
AU - Simons, Herbert W.
AB - The QUARTERLY JOURNAL of SPEECH VOLUME LVI FEBRUARY 1970 NUMBER 1 REQUIREMENTS, PROBLEMS, AND STRATEGIES: A THEORY OF PERSUASION FOR SOCIAL MOVEMENTS Herbert W. Simons guish between rhetorical acts and co- IVEN the usual problems of esti- mating the effects of a single ercive acts,4 or to estimate the effects of speech, of assessing the factors that may messages on the many audiences to have produced those effects, and of which they must inevitably be addressed. evaluating the speech in light of the Actions that may succeed with one audi- speaker's intent,1 it is not surprising that ence (e.g., solidification of the member- few rhetoricians have undertaken the ship) may alienate others (e.g., provoca- much more difficult task of analyzing the tion of a backlash).5 For similar reasons, role of persuasion in social movements.2 actions that may seem productive over When one advances to the movement as the short run may fail over the long run a unit of study, these problems are mag- (the reverse is also true).6 nified and others are introduced. As any 4 To understand the rhetoric of a militant number of currently unemployed college movement requires an analysis of force as the backdrop against 
TI - Requirements, problems, and strategies: A theory of persuasion for social movements
JF - Quarterly Journal of Speech
DO - 10.1080/00335637009382977
DA - 1970-02-01
UR - https://www.deepdyve.com/lp/taylor-francis/requirements-problems-and-strategies-a-theory-of-persuasion-for-social-zuC9gjL5Jz
SP - 1
EP - 11
VL - 56
IS - 1
DP - DeepDyve
ER -