TY - JOUR
AU1 - Shah, Anuj K.
AU2 - Oppenheimer, Daniel M.
AB - In this article, the authors propose a new framework for understanding and studying heuristics. The authors posit that heuristics primarily serve the purpose of reducing the effort associated with a task. As such, the authors propose that heuristics can be classified according to a small set of effort-reduction principles. The authors use this framework to build upon current models of heuristics, examine existing heuristics in terms of effort-reduction, and outline how current research methods can be used to extend this effort-reduction framework. This framework reduces the redundancy in the field and helps to explicate the domain-general principles underlying heuristics.
TI - Heuristics Made Easy: An Effort-Reduction Framework
JF - Psychological Bulletin
DO - 10.1037/0033-2909.134.2.207
DA - 2008-03-01
UR - https://www.deepdyve.com/lp/american-psychological-association/heuristics-made-easy-an-effort-reduction-framework-zvF6vQ7CU8
SP - 207
EP - 222
VL - 134
IS - 2
DP - DeepDyve
ER -