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Metaphors and Mental Models: Sensemaking and Sensegiving in Innovative and Entrepreneurial Activities

Metaphors and Mental Models: Sensemaking and Sensegiving in Innovative and Entrepreneurial... To be successful, entrepreneurs must be able to cope with significant ambiguity. Entrepreneurial businesses typically operate in unsettled industries or unsettled segments of stable industries. Moreover, starting a new business is an uncertain undertaking creating many ambiguities in itself To cope with these uncertainties, the entrepreneur must develop a “vision” or mental model of how the environment works (sensemaking) and then be able to communicate to others and gain their support (sensegiving). This paper discusses the process of mental model development for entrepreneurs. Metaphor development is proposed to be a significant and important stage in this process. Metaphors provide a common language and a basis for communication within the organization. Through metaphor(s) an organization develops a common language, an understanding of the task environment and a means of interpreting events. Metaphors are particularly useful in communicating broad and sometimes abstract concepts such as organizational mission and strategy and in situations requiring novel concepts and approaches. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management SAGE

Metaphors and Mental Models: Sensemaking and Sensegiving in Innovative and Entrepreneurial Activities

Hill, Robert C.; Levenhagen, Michael
Journal of Management , Volume 21 (6): 18 – Dec 1, 1995
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References (90)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0149-2063
eISSN
1557-1211
DOI
10.1177/014920639502100603
Publisher site
See Article on Publisher Site

Abstract

To be successful, entrepreneurs must be able to cope with significant ambiguity. Entrepreneurial businesses typically operate in unsettled industries or unsettled segments of stable industries. Moreover, starting a new business is an uncertain undertaking creating many ambiguities in itself To cope with these uncertainties, the entrepreneur must develop a “vision” or mental model of how the environment works (sensemaking) and then be able to communicate to others and gain their support (sensegiving). This paper discusses the process of mental model development for entrepreneurs. Metaphor development is proposed to be a significant and important stage in this process. Metaphors provide a common language and a basis for communication within the organization. Through metaphor(s) an organization develops a common language, an understanding of the task environment and a means of interpreting events. Metaphors are particularly useful in communicating broad and sometimes abstract concepts such as organizational mission and strategy and in situations requiring novel concepts and approaches.

Journal

Journal of Management – SAGE

Published: Dec 1, 1995

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