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(Trans)national Advocacy in the Ousting of Milošević: The Otpor Movement's Glocal Recursions

(Trans)national Advocacy in the Ousting of Milošević: The Otpor Movement's Glocal Recursions Over the past decade a remarkable number of revolutions worldwide imitated the touchstone youth movement Otpor, which played an influential role in ousting Serbian President Slobodan Milošević in 2000. Given the continual presence of Western organizations and resources in Otpor's uprising, I argue that the movement demonstrates a type of communication termed glocal recursion—a rhetorical strategy that invites social change by imitating global methods of resistance, with slight variations, in local contexts. In addition to its time-based connotations (in which activists ground new messages in old texts), glocal recursion advances a space-based understanding of recursive appeals (with activists creating local messages from global structures). This essay analyzes four aspects of Otpor's glocal recursions, including its technological conditions, structured spontaneity, indigenous adaptations, and dialectical reappropriations. Various implications are drawn for communication research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Communication Studies Taylor & Francis

(Trans)national Advocacy in the Ousting of Milošević: The Otpor Movement's Glocal Recursions

Waisanen, Don J.
Communication Studies , Volume 64 (2): 20 – Apr 1, 2013
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References (101)

Publisher
Taylor & Francis
Copyright
Copyright Central States Communication Association
ISSN
1745-1035
eISSN
1051-0974
DOI
10.1080/10510974.2012.752756
Publisher site
See Article on Publisher Site

Abstract

Over the past decade a remarkable number of revolutions worldwide imitated the touchstone youth movement Otpor, which played an influential role in ousting Serbian President Slobodan Milošević in 2000. Given the continual presence of Western organizations and resources in Otpor's uprising, I argue that the movement demonstrates a type of communication termed glocal recursion—a rhetorical strategy that invites social change by imitating global methods of resistance, with slight variations, in local contexts. In addition to its time-based connotations (in which activists ground new messages in old texts), glocal recursion advances a space-based understanding of recursive appeals (with activists creating local messages from global structures). This essay analyzes four aspects of Otpor's glocal recursions, including its technological conditions, structured spontaneity, indigenous adaptations, and dialectical reappropriations. Various implications are drawn for communication research.

Journal

Communication Studies – Taylor & Francis

Published: Apr 1, 2013

Keywords: Glocal; Movements; Recursion; Rhetoric; Transnational Advocacy Networks

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