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SERVING HAMBURGERS AND SELLING INSURANCE:

SERVING HAMBURGERS AND SELLING INSURANCE: Through an analysis of two highly routinized interactive service jobs, fast food service and insurance sales, this article explores the interrelationship of work, gender, and identity. While notions of proper gender behavior are quite flexible, gender-segregated service jobs reinforce the conception of gender differences as natural. The illusion that gender-typed interaction is an expression of workers' inherent natures is sustained, even in situations in which workers' appearances, attitudes, and demeanors are closely controlled by their employers. Gender-typed work has different meanings for women and men, however, because of differences in the cultural valuation of behavior considered appropriate to each gender. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Gender & Society SAGE

SERVING HAMBURGERS AND SELLING INSURANCE:

LEIDNER, ROBIN
Gender & Society , Volume 5 (2): 24 – Jun 1, 1991
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References (44)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0891-2432
eISSN
1552-3977
DOI
10.1177/089124391005002002
Publisher site
See Article on Publisher Site

Abstract

Through an analysis of two highly routinized interactive service jobs, fast food service and insurance sales, this article explores the interrelationship of work, gender, and identity. While notions of proper gender behavior are quite flexible, gender-segregated service jobs reinforce the conception of gender differences as natural. The illusion that gender-typed interaction is an expression of workers' inherent natures is sustained, even in situations in which workers' appearances, attitudes, and demeanors are closely controlled by their employers. Gender-typed work has different meanings for women and men, however, because of differences in the cultural valuation of behavior considered appropriate to each gender.

Journal

Gender & Society – SAGE

Published: Jun 1, 1991

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