Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/sage/brand-attachment-and-brand-attitude-strength-conceptual-and-empirical-CITlpAfjJ7
References (53)
-
Matthew Thomson (2006)
Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to CelebritiesJournal of Marketing, 70
-
J. Simpson (1990)
Influence of Attachment Styles on Romantic RelationshipsJournal of Personality and Social Psychology, 59
-
P. Briñol, R. Petty (2009)
PERSUASION: INSIGHTS FROM THE SELF VALIDATION HYPOTHESIS, 41
-
A. Prestwich, M. Perugini, R. Hurling, J. Richetin (2009)
Using the self to change implicit attitudesEuropean Journal of Social Psychology, 40
-
(2009)
Love, Desire and Identity: A Theory of the Love of Things, -
A. Ball, Lori Tasaki (1992)
The Role and Measurement of Attachment in Consumer BehaviorJournal of Consumer Psychology, 1
-
Susan Fournier (1998)
Consumers and Their Brands: Developing Relationship Theory in Consumer ResearchJournal of Consumer Research, 24
-
C. Park, Joseph Priester, D. Macinnis, Z. Wan (2009)
The connection-prominence attachment model (CPAM): A conceptual and methodological exploration of brand attachment. -
L. Chaplin, Deborah John (2005)
The Development of Self-Brand Connections in Children and AdolescentsJournal of Consumer Research, 32
-
R. Petty, P. Briñol, Kenneth DeMarree (2007)
The Meta–Cognitive Model (MCM) of Attitudes: Implications for Attitude Measurement, Change, and StrengthSocial Cognition, 25
-
J. Krosnick, D. Boninger, C. Yao, Matthew Berent, C. Carnot (1993)
Attitude strength: One construct or many related constructs?Journal of Personality and Social Psychology, 65
-
J. Schouten, J. McAlexander (1995)
Subcultures of Consumption: An Ethnography of the New BikersJournal of Consumer Research, 22
-
Jennifer Escalas (2004)
Narrative Processing: Building Consumer Connections to BrandsJournal of Consumer Psychology, 14
-
Hong Zhang, D. Chan (2009)
Self‐esteem as a source of evaluative conditioningEuropean Journal of Social Psychology, 39
-
Joel Cohen, C. Areni (1991)
Affect and consumer behavior -
C. Whan Park, D. Macinnis (2006)
What's in and What's Out: Questions on the Boundaries of the Attitude ConstructBehavioral & Experimental Economics eJournal
-
R. Fazio, M. Powell, C. Williams (1989)
The Role of Attitude Accessibility in the Attitude-to-Behavior ProcessJournal of Consumer Research, 16
-
J. Alba, Amitava Chattopadhyay (1986)
Salience Effects in Brand RecallJournal of Marketing Research, 23
-
C. Park, D. Macinnis, Joseph Priester, Whan Park, Joseph DeBell, D. Macinnis, Ramona Hilliard, Joseph Priester (2007)
Beyond Attitudes: Attachment and Consumer BehaviorBehavioral & Experimental Economics
-
M. Sperling, W. Berman (1994)
Attachment in adults: Clinical and developmental perspectives. -
Jennifer Escalas, J. Bettman (2003)
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to BrandsJournal of Consumer Psychology, 13
-
R. Petty, C. Haugtvedt, Stephen Smith (1995)
Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predictive of Behavior -
(1994)
The Structure and Function of Adult Attachment, -
Joseph Priester, Dhananjay Nayakankuppam, Monique Fleming, John Godek (2004)
The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and ChoiceJournal of Consumer Research, 30
-
M. Mikulincer, P. Shaver (2003)
The Attachment Behavioral System in Adulthood: Activation, Psychodynamics, and Interpersonal Processes.Advances in Experimental Social Psychology, 35
-
R. Fazio (1995)
Attitudes as object-evaluation associations: Determinants, consequences, and correlates of attitude accessibility. -
Alexander Fedorikhin, C. Park, Matthew Thomson (2008)
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensionsJournal of Consumer Psychology, 18
-
M. Mikulincer, P. Shaver (2007)
Attachment in Adulthood: Structure, Dynamics, and Change -
N. Collins (1996)
Working models of attachment: implications for explanation, emotion and behavior.Journal of personality and social psychology, 71 4
-
S. Drigotas, C. Rusbult (1992)
Should I stay or should I go? A dependence model of breakups.Journal of Personality and Social Psychology, 62
-
J. Alba, H. Marmorstein (1987)
The Effects of Frequency Knowledge On Consumer Decision MakingJournal of Consumer Research, 14
-
Franziska Marquart, Brigitte Naderer (1988)
Communication and persuasion : central and peripheral routes to attitude changeAmerican Journal of Psychology, 101
-
Dennis Johnson, C. Rusbult (1989)
Resisting temptation: Devaluation of alternative partners as a means of maintaining commitment in close relationships.Journal of Personality and Social Psychology, 57
-
Bertram Gawronski, G. Bodenhausen, Andrew Becker (2007)
I like it, because I like myself: Associative self-anchoring and post-decisional change of implicit evaluationsJournal of Experimental Social Psychology, 43
-
(1999)
Pair Bonds as Attachment: Evaluating the Evidence, -
Susan Kleine, S. Baker, Susan Schultz, M. Baker (2004)
An Integrative Review of Material Possession Attachment -
R. Elliott, Larry Percy, S. Pervan (2007)
Strategic Brand Management -
Brand Attachment and Brand Attitude Strength / 17 -
M. Colgate, Bodo Lang (2001)
Switching barriers in consumer markets: an investigation of the financial services industryJournal of Consumer Marketing, 18
-
Banwari Mittal (2006)
I, me, and mine—how products become consumers' extended selvesJournal of Consumer Behaviour, 5
-
(1994)
Cognitive Representation of Adult Attachment: The Structure and Function of Working Models -
(2005)
Including Close Others in the Cognitive Structure of the Self, -
Arthur Aron, E. Aron, Danny Smollan (1992)
Inclusion of Other in the Self Scale and the structure of interpersonal closenessJournal of Personality and Social Psychology, 63
-
M. Mikulincer (1998)
Attachment working models and the sense of trust : An exploration of interaction goals and affect regulationJournal of Personality and Social Psychology, 74
-
Matthew Thomson, D. Macinnis, C. Park (2005)
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to BrandsJournal of Consumer Psychology, 15
-
Frank Kardes, P. Herr, J. Nantel (2005)
Applying Social Cognition to Consumer-Focused Strategy -
J. Armstrong, Terry Overton (1977)
Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 14
-
J. Bowlby (1980)
Loss--Sadness and Depression -
Matthew Prosser, Steven Smith (2008)
Review of Attitudes: Their structure, function, and consequences. -
Joan Meyers-Levy, B. Sternthal (1991)
Gender Differences in the Use of Message Cues and JudgmentsJournal of Marketing Research, 28
-
M. Akçura, Füsun Gönül, E. Petrova (2004)
Consumer Learning and Brand Valuation: An Application on Over-the-Counter DrugsMarketing Science, 23
-
A. Greenwald, M. Banaji, Laurie Rudman, S. Farnham, Brian Nosek, Deborah Mellott (2002)
A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept.Psychological review, 109 1
-
Blair Sheppard, J. Hartwick, P. Warshaw (1988)
The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future ResearchJournal of Consumer Research, 15
- Publisher
- SAGE
- Copyright
- © 2010 American Marketing Association
- ISSN
- 0022-2429
- eISSN
- 1547-7185
- DOI
- 10.1509/jmkg.74.6.1
- Publisher site
- See Article on Publisher Site
Abstract
Research has not verified the theoretical or practical value of the brand attachment construct in relation to alternative constructs, particularly brand attitude strength. The authors make conceptual, measurement, and managerial contributions to this research issue. Conceptually, they define brand attachment, articulate its defining properties, and differentiate it from brand attitude strength. From a measurement perspective, they develop and validate a parsimonious measure of brand attachment, test the assumptions that underlie it, and demonstrate that it indicates the concept of attachment. They also demonstrate the convergent and discriminant validity of this measure in relation to brand attitude strength. Managerially, they demonstrate that brand attachment offers value over brand attitude strength in predicting (1) consumers’ intentions to perform difficult behaviors (those they regard as using consumer resources), (2) actual purchase behaviors, (3) brand purchase share (the share of a brand among directly competing brands), and (4) need share (the extent to which consumers rely on a brand to address relevant needs, including those brands in substitutable product categories).
Journal
Journal of Marketing – SAGE
Published: Nov 1, 2010