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Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier

Key supplier relationships and product introduction success: The moderating roles of... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Marketing Management CrossRef

Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier

Wu, Jie; Wu, Zefu
Industrial Marketing Management , Volume 46: 183-192 – Apr 1, 2015
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Key supplier relationships and product introduction success: The moderating roles of self-enforcement and interdependence between buyer and supplier

Wu, Jie; Wu, Zefu
Industrial Marketing Management , Volume 46: 183-192 – Apr 1, 2015

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Publisher
CrossRef
Copyright
Copyright © 2015 Elsevier Inc. All rights reserved.
ISSN
0019-8501
DOI
10.1016/j.indmarman.2015.01.016
Publisher site
See Article on Publisher Site

Abstract

Journal

Industrial Marketing Management – CrossRef

Published: Apr 1, 2015

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