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The assessment and evaluation of noneconomic environments by American firms

The assessment and evaluation of noneconomic environments by American firms behavior based on two variable dimensions: cooperativeness and assertiveness. The four extreme modes within these two dimensions are: Competitive (domination), Avoidant (neglect), Accommodative (appeasement), and Collaborative (integration). Compromise (sharing) is the intermediate mode along both di- mensions. To guide the choice among these modes, four variables are set forth which are essentially indicators of the desirability and feasibility of outcomes: Stakes - the importance of the perceived gain or loss associated with the conflict; Relative power - the balance among the various types of strength the MNC and opposing parties can assert; Interest interdependence - the extent to which the interests of the MNC and those of conflicting parties are convergent and divergent, some degree of both being not uncommon in conflicts; and Relationship quality - the extent of fundamental hostility or affinity due to such characteristics as nationality, economic philosophy and the like. Particular modes of behavior are observed to be commonly associated with certain combinations of variable characteristics. For example, "a competitive (assertive, un- cooperative) mode of handling conflict is likely to be appro- priate for a multinational enterprise when its stakes and power are relatively high, and when interest interdependence and relations are relatively negative." The http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Thunderbird International Business Review Wiley

The assessment and evaluation of noneconomic environments by American firms

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Publisher
Wiley
Copyright
Copyright © 1980 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1096-4762
eISSN
1520-6874
DOI
10.1002/tie.5060220304
Publisher site
See Article on Publisher Site

Abstract

behavior based on two variable dimensions: cooperativeness and assertiveness. The four extreme modes within these two dimensions are: Competitive (domination), Avoidant (neglect), Accommodative (appeasement), and Collaborative (integration). Compromise (sharing) is the intermediate mode along both di- mensions. To guide the choice among these modes, four variables are set forth which are essentially indicators of the desirability and feasibility of outcomes: Stakes - the importance of the perceived gain or loss associated with the conflict; Relative power - the balance among the various types of strength the MNC and opposing parties can assert; Interest interdependence - the extent to which the interests of the MNC and those of conflicting parties are convergent and divergent, some degree of both being not uncommon in conflicts; and Relationship quality - the extent of fundamental hostility or affinity due to such characteristics as nationality, economic philosophy and the like. Particular modes of behavior are observed to be commonly associated with certain combinations of variable characteristics. For example, "a competitive (assertive, un- cooperative) mode of handling conflict is likely to be appro- priate for a multinational enterprise when its stakes and power are relatively high, and when interest interdependence and relations are relatively negative." The

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Thunderbird International Business Review – Wiley

Published: Sep 1, 1980

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