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594581 MCS0010.1177/0163443715594581Media, Culture & SocietyBook Reviews research-article2015 Book Reviews Media, Culture & Society 2015, Vol. 37(6) 948 –953 Book Reviews © The Author(s) 2015 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/0163443715594581 mcs.sagepub.com W Lance Bennett and Alexandra Segerberg, The Logic of Connective Action: Digital Media and the Personalization of Contentious Politics. Cambridge: Cambridge University Press, 2013. ‘The Logic of Connective Action’ by W. Lance Bennett and Alexandra Segerberg inves- tigates patterns of participation and modes of action in contemporary protest politics that are characterized by increasingly individualized publics in which participants join pro- tests more as individuals than as members of organizations. Bennett and Segerberg claim that in such a context, digital media do much more than simply support the organization of protest. Rather, they become to some extent actors in themselves, since they have a crucial role in shaping the organizational structures that underlie social movements and their mobilizations. Starting from these assumptions, Bennett and Segerberg explore three crucial themes that are outlined in the Introduction to the volume. The first one refers to the personaliza- tion and individualization of politics and their consequences at the level of political par- ticipation, especially at the grassroots level of social movements
Media, Culture & Society – SAGE
Published: Sep 1, 2015
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