Alice Isen (1970)
Success, failure, attention, and reaction to others: The warm glow of success.Journal of Personality and Social Psychology, 15
L. Berkowitz, W. Connor (1966)
Success, failure, and social responsibility.Journal of Personality and Social Psychology, 4
Alice Isen, Paula Levin (1972)
Effect of feeling good on helping: cookies and kindness.Journal of personality and social psychology, 21 3
Two field studies are reported which investigated a previously reported positive relationship between receiving a non-contingent reward and subsequent helping behavior. For both studies there was no apparent relationship between the person requesting aid and the reward giver; furthermore, possible modeling effects of other participants were controlled. Study A used a help—no help dichotomy for the dependent variable, while Study B included 3 degrees of helping behavior varying primarily in terms of time delay. The results did not support a relationship between receiving the reward and subsequent helping. Several possible explanations of the relation of these results to previous research are suggested.
Psychological Reports – SAGE
Published: Sep 1, 2016
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