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Magazine Readership By Latin American Professionals and Technicians

Magazine Readership By Latin American Professionals and Technicians MAGAZINE READERSHIP BY LATIN AMERICAN PROFESSIONALS AND TECHNICIANS BY HUBER ELLINGSWORTH and T. MCNELLY JOHN An of international mass communications research important concept concerns mass media as channels for the of information interchange In an to discover the extent of media channel and ideas. attempt open into and within Latin the authors and a conducted America, colleague 1. This research in countries during ig6i i ~ paper reports magazine readership The stud)’ group The research team interviewed of whom about half 309 persons, (I 6g) had returned from in the United States under recently training the U. S. aid All interviewees were of sponsorship foreign program. and in such fields as business, technicians, persons agricul- professionals and Each who health, ture, education, public government. person which Paul Deutschmann died last was leader of the suddenly May) project, (who Ford Foundation funds to State was University. by granted Michigan supported Center at Dr. Deutschmann was director of the Communications Research Dr. is Assistant Professor of Dr. State. Communication; Ellingsworth Michigan at the same institution. is Assistant Professor of Journalism McNelly see Paul and Huber For an overall Deutschmann, survey, John McNelly, Ellings- in Latin American worth: ’Mass Media Use Sub-Elites http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Gazette SAGE

Magazine Readership By Latin American Professionals and Technicians

Ellingsworth, Huber; Mcnelly, John T.
Gazette , Volume 9 (4): 7 – Nov 1, 1963
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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0016-5492
DOI
10.1177/001654926300900415
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Abstract

MAGAZINE READERSHIP BY LATIN AMERICAN PROFESSIONALS AND TECHNICIANS BY HUBER ELLINGSWORTH and T. MCNELLY JOHN An of international mass communications research important concept concerns mass media as channels for the of information interchange In an to discover the extent of media channel and ideas. attempt open into and within Latin the authors and a conducted America, colleague 1. This research in countries during ig6i i ~ paper reports magazine readership The stud)’ group The research team interviewed of whom about half 309 persons, (I 6g) had returned from in the United States under recently training the U. S. aid All interviewees were of sponsorship foreign program. and in such fields as business, technicians, persons agricul- professionals and Each who health, ture, education, public government. person which Paul Deutschmann died last was leader of the suddenly May) project, (who Ford Foundation funds to State was University. by granted Michigan supported Center at Dr. Deutschmann was director of the Communications Research Dr. is Assistant Professor of Dr. State. Communication; Ellingsworth Michigan at the same institution. is Assistant Professor of Journalism McNelly see Paul and Huber For an overall Deutschmann, survey, John McNelly, Ellings- in Latin American worth: ’Mass Media Use Sub-Elites

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Gazette – SAGE

Published: Nov 1, 1963

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