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Book Review: Merchandising Decision Models for Department Stores

Book Review: Merchandising Decision Models for Department Stores JOURNAL OF MARKETING RESEARCH, FEBRUARY 1968 perament, creativity, health and emotional involve­ sure research that was neither particularly bad or par­ ment. This chapter also contains what the author holds ticularly good. It would be banal to say anything more is the major contribution of his book. He describes and for such a work as this. as a measure of researchers' prescribes a "citation index" ELMO ROPER productivity. Elmo Roper and Associates In Chapter 5 the author comments on "How" to do research. The one chapter is inadequate to cover what is usually discussed in many chapters of a large book. And, THE ART OF RESEARCH: A GUIDE FOR THE worse yet, the author who warns us in the preface: GRADUATE, B. E. Noltingk. Amsterdam, The Netherlands: Elsevier Publishing Company, 1965. "I ... cannot resist the temptation to make ... read­ 142 pp. $5.75. ers wonder ... how far my tongue has moved into my cheek." The art of research is a folksy, fatherly little book of commentary and advice directed to people new to the seems suddenly to let his tongue slip all the way out of endeavor called research. It may also be somewhat his cheek. valuable http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research SAGE

Book Review: Merchandising Decision Models for Department Stores

Mayans, Frank
Journal of Marketing Research , Volume 5 (1): 2 – Feb 1, 1968
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Publisher
SAGE
Copyright
© 1968 American Marketing Association
ISSN
0022-2437
eISSN
1547-7193
DOI
10.1177/002224376800500122
Publisher site
See Article on Publisher Site

Abstract

JOURNAL OF MARKETING RESEARCH, FEBRUARY 1968 perament, creativity, health and emotional involve­ sure research that was neither particularly bad or par­ ment. This chapter also contains what the author holds ticularly good. It would be banal to say anything more is the major contribution of his book. He describes and for such a work as this. as a measure of researchers' prescribes a "citation index" ELMO ROPER productivity. Elmo Roper and Associates In Chapter 5 the author comments on "How" to do research. The one chapter is inadequate to cover what is usually discussed in many chapters of a large book. And, THE ART OF RESEARCH: A GUIDE FOR THE worse yet, the author who warns us in the preface: GRADUATE, B. E. Noltingk. Amsterdam, The Netherlands: Elsevier Publishing Company, 1965. "I ... cannot resist the temptation to make ... read­ 142 pp. $5.75. ers wonder ... how far my tongue has moved into my cheek." The art of research is a folksy, fatherly little book of commentary and advice directed to people new to the seems suddenly to let his tongue slip all the way out of endeavor called research. It may also be somewhat his cheek. valuable

Journal

Journal of Marketing Research – SAGE

Published: Feb 1, 1968

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