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- Publisher
- Wiley
- Copyright
- Journal compilation © 2009 Blackwell Publishing Ltd
- ISSN
- 1470-6423
- eISSN
- 1470-6431
- DOI
- 10.1111/j.1470-6431.2009.00779.x
- Publisher site
- See Article on Publisher Site
Abstract
Knowledge that has been accumulated through research efforts concerning credit card ownership and usage behaviour has been confined to Western societies. Given the importance of cross‐national application of consumer marketing concepts and propositions for academic and practical reasons, investigations are needed to test whether consumer credit card usage patterns that are assumed to exist in the West also exist in non‐Western parts of the world, especially in Asia. Therefore, objectives of this research were to explore credit card ownership and usage practices in Sri Lanka, and to explore the relationship between credit card ownership and usage practices, and demographic and socio‐economic characteristics of credit card users. The findings offer implications for researchers and practitioners.
Journal
International Journal of Consumer Studies – Wiley
Published: Jul 1, 2009