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The Interplay of Review Valence and Review Platform on Readers’ Perceptions and Reactions Toward Online Hotel Reviews

The Interplay of Review Valence and Review Platform on Readers’ Perceptions and Reactions Toward... This study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal Of Hospitality & Tourism Administration Taylor & Francis

The Interplay of Review Valence and Review Platform on Readers’ Perceptions and Reactions Toward Online Hotel Reviews

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The Interplay of Review Valence and Review Platform on Readers’ Perceptions and Reactions Toward Online Hotel Reviews

Leung, Daniel
International Journal Of Hospitality & Tourism Administration , Volume 23 (4): 27 – Aug 8, 2022

Abstract

This study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel.

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References (88)

Publisher
Taylor & Francis
Copyright
© 2020 Taylor & Francis Group, LLC
ISSN
1525-6499
eISSN
1525-6480
DOI
10.1080/15256480.2020.1842839
Publisher site
See Article on Publisher Site

Abstract

This study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel.

Journal

International Journal Of Hospitality & Tourism Administration – Taylor & Francis

Published: Aug 8, 2022

Keywords: Electronic word-of-mouth; information adoption; online reviews; review valence; review platforms

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