Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/sage/a-multiple-layer-model-of-market-oriented-organizational-culture-aKmgAAnEHG
References (81)
-
R. Zammuto, E. O'Connor (1992)
Gaining Advanced Manufacturing Technologies' Benefits: The Roles of Organization Design and CultureAcademy of Management Review, 17
-
Thomas Peters (1978)
Symbols, patterns, and settings: An optimistic case for getting things doneOrganizational Dynamics, 7
-
C. Fiol (1991)
Managing Culture as a Competitive Resource: An Identity-Based View of Sustainable Competitive AdvantageJournal of Management, 17
-
F. Glen (1976)
The social psychology of organizations -
L. Kahle, S. Beatty, P. Homer (1986)
Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)Journal of Consumer Research, 13
-
R. Belk (1987)
Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of WealthJournal of Consumer Research, 14
-
Yvan Allaire, M. Firsirotu (1984)
Theories of Organizational CultureOrganization Studies, 5
-
E. Schein (1984)
Coming to a new awareness of organizational culture -
(1993)
Proposed Template for JMR Measurement Appendix, -
G. Day (1994)
The Capabilities of Market-Driven OrganizationsJournal of Marketing, 58
-
K. Weick (1969)
The social psychology of organizing -
F. Selnes, Bernard Jaworski, Ajay Kohli (1996)
Market orientation in United States and Scandinavian companies. A cross-cultural studyScandinavian Journal of Management, 12
-
Cynthia Webster (1993)
Refinement of the marketing culture scale and the relationship between marketing culture and profitability of a service firmJournal of Business Research, 26
-
Gilbert Churchill (1979)
A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research, 16
-
J. Barney (1986)
Organisational Culture: Can It Be Source of Sustained Competitive Advantage -
(1993)
LISREL 8. A Guide to the Program and Applications -
Rohit Deshpandé, J. Farley (1998)
Measuring Market Orientation: Generalization and SynthesisJournal of Market-Focused Management, 2
-
E. Anderson, Mary Sullivan (1993)
The Antecedents and Consequences of Customer Satisfaction for FirmsMarketing Science, 12
-
Bernard Jaworski, Ajay Kohli (1993)
Market Orientation: Antecedents and ConsequencesJournal of Marketing, 57
-
Masaaki Kotabe, K. Swan (1995)
The role of strategic alliances in high‐technology new product developmentSouthern Medical Journal, 16
-
R. Bagozzi, Youjae Yi, L. Phillips (1991)
Assessing Construct Validity in Organizational ResearchAdministrative Science Quarterly, 36
-
Q. amp, R. Quot, Varadarajan, R. Buzzell, B. Gale (1987)
The PIMS Principles: Linking Strategy to Performance -
R. Calori, P. Sarnin (1991)
Corporate Culture and Economic Performance: A French StudyOrganization Studies, 12
-
Anne-Wil Harzing (1997)
Response rates in international mail surveys: Results of a 22-country studyInternational Business Review, 6
-
C. Kluckhohn (1951)
2. VALUES AND VALUE-ORIENTATIONS IN THE THEORY OF ACTION: AN EXPLORATION IN DEFINITION AND CLASSIFICATION -
Rohit Deshpandé, J. Farley, F. Webster (1997)
Factors Affecting Organizational Performance: A Five-Country Comparison -
Jan Heide, G. John (1992)
Do Norms Matter in Marketing Relationships?Journal of Marketing, 56
-
A. Diamantopoulos, B. Schlegelmilch (1996)
Determinants of industrial mail survey response: A survey‐on‐surveys analysis of researchers' and managers' viewsJournal of Marketing Management, 12
-
C. O'Reilly (1989)
Corporations, Culture, and Commitment: Motivation and Social Control in OrganizationsCalifornia Management Review, 31
-
William Gorden (1984)
Corporate Cultures: The Rites and Rituals of Corporate LifeAcademy of Management Review, 9
-
H. Vroman (1996)
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting ValueAcademy of Management Perspectives, 10
-
R. Sabatelli (2000)
The Social Psychology of GroupsJournal of Marriage and Family, 62
-
B. Berelson (1952)
Content analysis in communications research -
R. Kolbe, Melissa Burnett (1991)
Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and ObjectivityJournal of Consumer Research, 18
-
W. Lonner, J. Berry, G. Hofstede (1980)
Culture′s Consequences: International Differences in Work-Related Values -
R. Sitgreaves (1979)
Psychometric theory (2nd ed.).Psyccritiques, 24
-
R. Kilmann, M. Saxton, Roy Serpa (1986)
Issues in Understanding and Changing CultureCalifornia Management Review, 28
-
Christian Homburg, J. Workman, Harley Krohmer (1999)
Marketing's Influence within the FirmJournal of Marketing, 63
-
Thomas Dandridge, I. Mitroff, W. Joyce (1980)
Organizational Symbolism: A Topic To Expand Organizational AnalysisAcademy of Management Review, 5
-
Bernard Jaworski, Ajay Kohli (1996)
Market orientation: Review, refinement, and roadmapJournal of Market-Focused Management, 1
-
S. Sackmann (1992)
Culture and Subcultures: An Analysis of Organizational KnowledgeAdministrative Science Quarterly, 37
-
John Narver, S. Slater (1990)
The Effect of a Market Orientation on Business ProfitabilityJournal of Marketing, 54
-
C. Fornell, D. Larcker (1981)
Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research, 18
-
J. Fontaine, L. Langness, R. Edgerton (1974)
The study of culture -
J. Kotter, J. Heskett (1992)
Corporate Culture and Performance -
D. Gerbing, James Anderson (1988)
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its AssessmentJournal of Marketing Research, 25
-
R. Pascale, A. Athos (1982)
The Art of Japanese Management -
C. O'Reilly, Jennifer Chatman, D. Caldwell (1991)
PEOPLE AND ORGANIZATIONAL CULTURE: A PROFILE COMPARISON APPROACH TO ASSESSING PERSON-ORGANIZATION FITAcademy of Management Journal, 34
-
C. Fornell (1992)
A National Customer Satisfaction Barometer: The Swedish Experience:Journal of Marketing, 56
-
J. Jackson (1960)
Structural Characteristics of NormsTeachers College Record: The Voice of Scholarship in Education, 61
-
F. Bates, C. Harvey (1975)
The structure of social systems -
R. Bagozzi, J. Edwards (1998)
A General Approach for Representing Constructs in Organizational ResearchOrganizational Research Methods, 1
-
Edward Irving (1995)
Marketing quality practices -
S. Slater, John Narver (1995)
Market Orientation and the Learning OrganizationJournal of Marketing, 59
-
(1979)
From Individual to Institutional Values: With Special Reference to the Values of Science -
Ajay Kohli, Bernard Jaworski, Ajith Kumar (1993)
Markor: A Measure of Market OrientationJournal of Marketing Research, 30
-
J. Dutton, M. Pratt, H. Trice, J. Beyer (1992)
The Cultures of Work Organizations.Administrative Science Quarterly, 40
-
Rohit Deshpandé, J. Farley, F. Webster (1993)
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad AnalysisJournal of Marketing, 57
-
H. Trice, J. Beyer (1984)
Studying Organizational Cultures Through Rites and CeremonialsAcademy of Management Review, 9
-
H. Bozdogan (1987)
Model selection and Akaike's Information Criterion (AIC): The general theory and its analytical extensionsPsychometrika, 52
-
H. Baumgartner, Christian Homburg (1996)
Applications of structural equation modeling in marketing and consumer research: A reviewInternational Journal of Research in Marketing, 13
-
Joanne Martin, M. Feldman, M. Hatch, S. Sitkin (1983)
The uniqueness paradox in organizational stories.Administrative Science Quarterly, 28
-
S. Slater, John Narver (1994)
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?Journal of Marketing, 58
-
N. Phillips, John Brown (1993)
Analyzing Communication in and Around Organizations: A Critical Hermeneutic ApproachAcademy of Management Journal, 36
-
I. Ajzen, M. Fishbein (1980)
Understanding Attitudes and Predicting Social Behavior -
(1998)
A Framework for Understanding Market Orientation: The Behavior and the Culture, -
M. Hatch (1993)
The Dynamics of Organizational CultureAcademy of Management Review, 18
-
R. Rust, Anthony Zahorik (1993)
Customer satisfaction, customer retention, and market shareJournal of Retailing, 69
-
J. Armstrong, Terry Overton (1977)
Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 14
-
Rohit Deshpandé, J. Farley (1998)
The Market Orientation Construct: Correlations, Culture, and ComprehensivenessJournal of Market-Focused Management, 2
-
R. Bagozzi, Youjae Yi (1988)
On the evaluation of structural equation modelsJournal of the Academy of Marketing Science, 16
-
E. Maltz, Ajay Kohli (1996)
Market Intelligence Dissemination across Functional BoundariesJournal of Marketing Research, 33
-
J. Bettman, Barton Weitz (1983)
Attributions in the Board Room: Causal Reasoning in Corporate Annual ReportsAdministrative Science Quarterly, 28
-
John Narver, S. Slater (1998)
Additional Thoughts on the Measurement of Market Orientation: A Comment on Deshpande and FarleyJournal of Market-Focused Management, 2
-
L. Smircich (1983)
Concepts of Culture and Organizational Analysis.Administrative Science Quarterly, 28
-
H. Kassarjian (1977)
Content Analysis in Consumer ResearchJournal of Consumer Research, 4
-
T. Peters, R. Waterman (1982)
In Search of ExcellenceNursing Administration Quarterly, 8
-
Rohit Deshpandé, F. Webster (1989)
Organizational Culture and Marketing: Defining the Research AgendaJournal of Marketing, 53
-
J. Pfeffer (1981)
Management as symbolic action: the creation and maintenance of organizational paradigms -
G. Hofstede, Bram Neuijen, Denise Ohayv, G. Sanders (1990)
Measuring organizational cultures: A qualitative and quantitative study across twenty cases.Administrative Science Quarterly, 35
-
Ajay Kohli, Bernard Jaworski (1990)
Market Orientation: The Construct, Research Propositions, and Managerial ImplicationsJournal of Marketing, 54
- Publisher
- SAGE
- Copyright
- © 2000 American Marketing Association
- ISSN
- 0022-2437
- eISSN
- 1547-7193
- DOI
- 10.1509/jmkr.37.4.449.18786
- Publisher site
- See Article on Publisher Site
Abstract
Previous research addressing market orientation from a cultural perspective typically has used behavioral measures of this construct. Drawing on literature in the fields of organizational theory and marketing, the authors develop a multilayer model of market-oriented organizational culture. They draw an explicit distinction among values that support market orientation, norms for market orientation, artifacts indicating high and low market orientation, and market-oriented behaviors. On the basis of qualitative research and a subsequent survey, the authors develop scales for measuring the different layers of market-oriented culture and analyze relationships among the different components of market-oriented culture. Findings indicate that artifacts play a crucial role in determining behavior within organizations. Results also indicate that a market-oriented culture influences financial performance indirectly through market performance and that this relationship is stronger in highly dynamic markets.
Journal
Journal of Marketing Research – SAGE
Published: Nov 1, 2000