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Web-Based Business Opportunity

Web-Based Business Opportunity INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 1* 2 J Adler , S C Dewi Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia Fakultas Ilmu Politik dan Sosial, Universitas Komputer Indonesia, Indonesia E-mail : [email protected] Abstract. This research aims to see how the benefits will be generated by being a user in web- based opportunity (Youtube). This research used qualitative approache and descriptive method with analytical techniques as well as literature studies to explain the advantages from becoming a youtuber. The results of this study is becoming a YouTuber will gain a lot of advantages such as adsense payments, sponsorship, brand ambassadors and also corporate collaboration. A thousand of suscribers and viewers will gain opportunities from a company that interested in collaborating and adsense come. This research is expected to motivate millenials to see the business opportunies that can be gained by being a youtuber. 1. Introduction Technology information is experiencing a rapid growth by presenting a technology which already existed and uses by individuals, organization and companies to following global trends. In fact, following global trends will make the business to develop in the future. Thus, by obtaining an access to various devices and its ease, it is expected that the future of business will get better. It is in line with a phrase that says information is gold of this world. The usage of social media is very various and diverse. It can be uses as a platform to interact with others such talking about their life as well as entertainment it. It creates an opportunity to gain a profit from technology, namely YouTube. Companies are making a program to be used as one of opportunity for entrepreneurs to gain profits. The range itself is very various, starting from advertising publications, associates and so on. The form of wages and awards will be given by promoting their products. Soegoto explained in his book that one of the most accessed social networks is Youtube, it might be influence many people to become youtubers[1]. According to Jefferly,Youtuber is someone who uploaded, produced, or appeared on a video on a sharing site (Youtube [2] . He also said that being a YouTuber or someone who makes video content on YouTube can make it as a business opportunity with various benefits [3] . As Dwijaya said in his journal, one of the benefits that would be gained was from the company that made YouTuber as a tool to run its e-marketing business [4]. Fred said that besides that the benefits gained by being a Youtuber are from Adsense, Sponsorship, and also company cooperation[5]. Lovelock explains that most youtubers use the youtube platform to appear as lebian and gay. However, coming out as a homo sexuality is still taboo. Therefore, none of youtubers are coming out as a lesbian or homosexual [6]. Mingione explained that there were differences in speech and greeting styles to build identical relationships with the viewers[7]. The Fägersten journal results state that there is a Youtuber who earns as much as $ 7.4 million from just making video content playing Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence. Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI. Published under licence by IOP Publishing Ltd 1 INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 games[8]. Grainge explained in his journal that now is the era of cultural transition from television to youtube[9]. In the journal made by Lange explained that by being a youtube user or a youtuber can have a very large effect[10]. This research used qualitative approaches and descriptive methods with an analytical techniques as well as literature studies to explain the advantages from being a youtuber. This research aims to see how the benefits will be generated by becoming a youtuber. 2. Method This study used a qualitative approach and descriptive method with an analytical technique as well as literature studies from previous research which has a coloration to gain profits from being a Youtuber. So that it can provide an explanation on how the benefits that come from being a Youtuber. 3. Results and Discussion In this digital era, communication between each person has begun to change. For example, the rapid decreased of people who still watching a Television (TV) is began to change in another platform such as YouTube. TV shows are not educating and interesting, so people are more fascinated to watch something in YouTube. YouTube also provides a large benefit such as fee to anyone who actively uploading a video on the site. In the recent days, it is stated that many people use YouTube as their business opportunity [11]. Therefore, the success of a YouTuber can be seen through the number of viewers and subscribers they have. A very high creativity might be needed to provide a maximum result for the viewers. The evidence of a successful YouTuber whom already receive a great benefit as well as the highest the number of followers which is 96 million subscribers can be seen at Figure 1. Figure 1. Main page of Youtube Channel. Figure was adopted from www.youtube.com . On Dec 10th,2018. In the main page we can see the number of subscribers, videos that have been uploaded. We can also see the information about the youtuber itself. To have an Interesting video content could make a lot of INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 public curious then watch it. This is the evidence of a large number of viewers in each video uploaded. Therefore, the video can be included in the Trending line on Youtube Figure 2. Figure 2. Most Watched Video. Figure was adopted from www.youtube.com . On Dec 10th,2018. There is a page that make us could see the most watched video. We also can see various kind of videos that have been watched by millions of people. The creativity for making a video is needed to make the subscribers curious. For example traveling vlogs, daily vlogs, collaboration vlogs with artists, video covers, social experiments and many more. However, in order to maintaining his existence, the video itself needs to be various, and make an interesting video. So, the audience will always wait for the new video Figure 3. Figure 3. Video Content. Figure was adopted from www.youtube.com . On Dec 10th,2018. INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 The more viewers in each video, the more profit will be gained. One of them is from advertisement that enters between each video. When the video is open the ad will appear first, or the classified ad that appears when playing the video. The advantage of each incoming AdSense is 55% for us and 45% for YouTube. Paying for every advertisement that goes into our video can be said to be promising. 4. Conclusion The rapid growth of digital are not restricted on making life easier. Technology itself can be an opportunity to do a business. Opportunities, creativity, and a desire to try something new are the key point to achieve the advantage from a content video. It might be a hobby to uploading an interesting video content, however, we cannot to pass the opportunity for being a youtuber. The benefits itself are coming from payments such as advertisement, collaboration with some companies and certain brands as well as being an ambassador. Acknowledgments Thank you to Universitas Komputer Indonesia for helping with the preparation of this paper so it can be completed. References [1] Soegoto, S. (2014). Eddy. Entrepreneurship Menjadi Pebisnis Ulung. Jakarta: Kompas Gramedia. [2] Helianthusonfri, J. (2018). Yuk Jadi Youtuber. Elex Media Komputindo [3] Helianthusonfri, J. (2016). Youtube Marketing. Elex Media Komputindo. [4] Dwijaya ,G. M., & Zuliestiana, D. A. (2017). Analisis Positioning Youtuber Indonesia Berdasarkan Persepsi Penonton Youtube Dengan Menggunakan Metode Perceptual Mapping (studi Pada Kategori Entertaiment Dengan Konten Berbasis Vlog). eProceedings of Management, 4(3) [5] Fred, S. (2015). Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers. [6] Lovelock, M. (2017). ‘Is every YouTuber going to make a coming out video eventually?’: YouTube celebrity video bloggers and lesbian and gay identity. Celebrity studies, 8(1), 87- [7] Mingione, D. (2014). Hello Internet!: An Analysis of YouTuber Greetings. EDITORIAL STAFF, [8] Fägersten, K. B. (2017). The role of swearing in creating an online persona: The case of YouTuber PewDiePie. Discourse, context & media, 18, (1-10). [9] Grainge, P. (2011). Ephemeral media: Transitory screen culture from television to YouTube. Palgrave Macmillan. [10] Lange, J. E., Daniel, J., Homer, K., Reed, M. B., & Clapp, J. D. (2010). Salvia divinorum: effects and use among YouTube users. Drug and alcohol dependence, 108(1-2), 138-140. [11] Miller, M. (2011). YouTube for business: Online video marketing for any business. Pearson Education. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png IOP Conference Series: Materials Science and Engineering IOP Publishing

Web-Based Business Opportunity

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Abstract

INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 1* 2 J Adler , S C Dewi Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia Fakultas Ilmu Politik dan Sosial, Universitas Komputer Indonesia, Indonesia E-mail : [email protected] Abstract. This research aims to see how the benefits will be generated by being a user in web- based opportunity (Youtube). This research used qualitative approache and descriptive method with analytical techniques as well as literature studies to explain the advantages from becoming a youtuber. The results of this study is becoming a YouTuber will gain a lot of advantages such as adsense payments, sponsorship, brand ambassadors and also corporate collaboration. A thousand of suscribers and viewers will gain opportunities from a company that interested in collaborating and adsense come. This research is expected to motivate millenials to see the business opportunies that can be gained by being a youtuber. 1. Introduction Technology information is experiencing a rapid growth by presenting a technology which already existed and uses by individuals, organization and companies to following global trends. In fact, following global trends will make the business to develop in the future. Thus, by obtaining an access to various devices and its ease, it is expected that the future of business will get better. It is in line with a phrase that says information is gold of this world. The usage of social media is very various and diverse. It can be uses as a platform to interact with others such talking about their life as well as entertainment it. It creates an opportunity to gain a profit from technology, namely YouTube. Companies are making a program to be used as one of opportunity for entrepreneurs to gain profits. The range itself is very various, starting from advertising publications, associates and so on. The form of wages and awards will be given by promoting their products. Soegoto explained in his book that one of the most accessed social networks is Youtube, it might be influence many people to become youtubers[1]. According to Jefferly,Youtuber is someone who uploaded, produced, or appeared on a video on a sharing site (Youtube [2] . He also said that being a YouTuber or someone who makes video content on YouTube can make it as a business opportunity with various benefits [3] . As Dwijaya said in his journal, one of the benefits that would be gained was from the company that made YouTuber as a tool to run its e-marketing business [4]. Fred said that besides that the benefits gained by being a Youtuber are from Adsense, Sponsorship, and also company cooperation[5]. Lovelock explains that most youtubers use the youtube platform to appear as lebian and gay. However, coming out as a homo sexuality is still taboo. Therefore, none of youtubers are coming out as a lesbian or homosexual [6]. Mingione explained that there were differences in speech and greeting styles to build identical relationships with the viewers[7]. The Fägersten journal results state that there is a Youtuber who earns as much as $ 7.4 million from just making video content playing Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence. Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI. Published under licence by IOP Publishing Ltd 1 INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 games[8]. Grainge explained in his journal that now is the era of cultural transition from television to youtube[9]. In the journal made by Lange explained that by being a youtube user or a youtuber can have a very large effect[10]. This research used qualitative approaches and descriptive methods with an analytical techniques as well as literature studies to explain the advantages from being a youtuber. This research aims to see how the benefits will be generated by becoming a youtuber. 2. Method This study used a qualitative approach and descriptive method with an analytical technique as well as literature studies from previous research which has a coloration to gain profits from being a Youtuber. So that it can provide an explanation on how the benefits that come from being a Youtuber. 3. Results and Discussion In this digital era, communication between each person has begun to change. For example, the rapid decreased of people who still watching a Television (TV) is began to change in another platform such as YouTube. TV shows are not educating and interesting, so people are more fascinated to watch something in YouTube. YouTube also provides a large benefit such as fee to anyone who actively uploading a video on the site. In the recent days, it is stated that many people use YouTube as their business opportunity [11]. Therefore, the success of a YouTuber can be seen through the number of viewers and subscribers they have. A very high creativity might be needed to provide a maximum result for the viewers. The evidence of a successful YouTuber whom already receive a great benefit as well as the highest the number of followers which is 96 million subscribers can be seen at Figure 1. Figure 1. Main page of Youtube Channel. Figure was adopted from www.youtube.com . On Dec 10th,2018. In the main page we can see the number of subscribers, videos that have been uploaded. We can also see the information about the youtuber itself. To have an Interesting video content could make a lot of INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 public curious then watch it. This is the evidence of a large number of viewers in each video uploaded. Therefore, the video can be included in the Trending line on Youtube Figure 2. Figure 2. Most Watched Video. Figure was adopted from www.youtube.com . On Dec 10th,2018. There is a page that make us could see the most watched video. We also can see various kind of videos that have been watched by millions of people. The creativity for making a video is needed to make the subscribers curious. For example traveling vlogs, daily vlogs, collaboration vlogs with artists, video covers, social experiments and many more. However, in order to maintaining his existence, the video itself needs to be various, and make an interesting video. So, the audience will always wait for the new video Figure 3. Figure 3. Video Content. Figure was adopted from www.youtube.com . On Dec 10th,2018. INCITEST 2019 IOP Publishing IOP Conf. Series: Materials Science and Engineering 662 (2019) 022006 doi:10.1088/1757-899X/662/2/022006 The more viewers in each video, the more profit will be gained. One of them is from advertisement that enters between each video. When the video is open the ad will appear first, or the classified ad that appears when playing the video. The advantage of each incoming AdSense is 55% for us and 45% for YouTube. Paying for every advertisement that goes into our video can be said to be promising. 4. Conclusion The rapid growth of digital are not restricted on making life easier. Technology itself can be an opportunity to do a business. Opportunities, creativity, and a desire to try something new are the key point to achieve the advantage from a content video. It might be a hobby to uploading an interesting video content, however, we cannot to pass the opportunity for being a youtuber. The benefits itself are coming from payments such as advertisement, collaboration with some companies and certain brands as well as being an ambassador. Acknowledgments Thank you to Universitas Komputer Indonesia for helping with the preparation of this paper so it can be completed. References [1] Soegoto, S. (2014). Eddy. Entrepreneurship Menjadi Pebisnis Ulung. Jakarta: Kompas Gramedia. [2] Helianthusonfri, J. (2018). Yuk Jadi Youtuber. Elex Media Komputindo [3] Helianthusonfri, J. (2016). Youtube Marketing. Elex Media Komputindo. [4] Dwijaya ,G. M., & Zuliestiana, D. A. (2017). Analisis Positioning Youtuber Indonesia Berdasarkan Persepsi Penonton Youtube Dengan Menggunakan Metode Perceptual Mapping (studi Pada Kategori Entertaiment Dengan Konten Berbasis Vlog). eProceedings of Management, 4(3) [5] Fred, S. (2015). Examining Endorsement and Viewership Effects on the Source Credibility of YouTubers. [6] Lovelock, M. (2017). ‘Is every YouTuber going to make a coming out video eventually?’: YouTube celebrity video bloggers and lesbian and gay identity. Celebrity studies, 8(1), 87- [7] Mingione, D. (2014). Hello Internet!: An Analysis of YouTuber Greetings. EDITORIAL STAFF, [8] Fägersten, K. B. (2017). The role of swearing in creating an online persona: The case of YouTuber PewDiePie. Discourse, context & media, 18, (1-10). [9] Grainge, P. (2011). Ephemeral media: Transitory screen culture from television to YouTube. Palgrave Macmillan. [10] Lange, J. E., Daniel, J., Homer, K., Reed, M. B., & Clapp, J. D. (2010). Salvia divinorum: effects and use among YouTube users. Drug and alcohol dependence, 108(1-2), 138-140. [11] Miller, M. (2011). YouTube for business: Online video marketing for any business. Pearson Education.

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IOP Conference Series: Materials Science and Engineering – IOP Publishing

Published: Nov 1, 2019

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