Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 7-Day Trial for You or Your Team.

Learn More →

DeepDyve requires Javascript to function. Please enable Javascript on your browser to continue.

Theory Construction in Marketing: Some Thoughts on Thinking

Fisk, Raymond P.; Zaltman, Gerald; LeMasters, Karen; Heffring, Michael

Journal of Marketing , Volume 48 (1): 139 – Jan 1, 1984

Download PDF

Theory Construction in Marketing: Some Thoughts on Thinking

Fisk, Raymond P.; Zaltman, Gerald; LeMasters, Karen; Heffring, Michael

Journal of Marketing , Volume 48 (1): 139 – Jan 1, 1984

Loading next page...

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher: CrossRef
ISSN: 0022-2429
DOI: 10.2307/1251321
Publisher site: See Article on Publisher Site

There are no references for this article.