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THE IDEOLOGICAL SIGNIFICANCE OF AFROCENTRICITY IN INTERCULTURAL COMMUNICATION MOLEFI KETE ASANTE State York University of New At Conference on African I the Communication Bellagio there were of advanced the that three broad views position and Asiocentric cultural Afrocentric, Eurocentric, reality: it is to make more (Asante, 1980a). Although possible precise the basic tenets of have been delineations, my position enhanced the work of Ruch and The by Anyanwu (1981). that Anyanwu philosopher argues correctly Afrocentricity no makes distinction between the and the world, sharp ego He &dquo;In the the and conflict between self subject object. says, and the the African culture makes the self the center of world, world. Since the African world is centered on the self, every and itself is Not has experience reality personal.&dquo; only my been substantiated other it has become even fields, position by more self-evident that the cultural differences we face in the in of world are rooted different views reality. The African world shares a common to approach phenomena.1 Even a term like or &dquo;human&dquo; means &dquo;person&dquo; something 3 4 different to a and Asian than it does to an African. In European this sense all definitions are contextual and out of
Journal of Black Studies – SAGE
Published: Sep 1, 1983
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