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Beijing Subnotebooks

Beijing Subnotebooks 1994, 6: 397-406 01994 by The University of Chicago. All rights reserved. 0899-2363/94/0602-O8!$01 .OO The Ministry of Culture wasn’t happy about it. The Ministry of Propaganda was furious. Rumor had it that Jiang Zemin, the General Secretary of the Party, who has a propensity for showing off his “high culture tastes,” happened to pick up some weekend editions at a subway station. The General Secretary couldn’t believe what he saw, and expressed grave concerns about the general health of the society afterwards. However, graver concerns these days center around the economy. Zhang Zuomin, a firebrand and former Red Guard who took charge of CCNs weekend edition, was under intense pressure to make it profitable. Supporting Zhang was the paper’s hardline chief editor, who snapped at his grumbling superiors: “Aren’t we ‘walking towards the market’ [a party slogan currently in fashion]? If not, I quit.” So the issue was dropped, at least for the time being. There were so many weekend editions, all doing roughly the same things. Star gossip, lurid photos, extravagant consumerism: that’s what sells on the streets. As inflation has worsened and the price of paper has gone up, the state has not been able to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Public Culture Duke University Press

Beijing Subnotebooks

Zha, Jianying
Public Culture , Volume 6 (2) – Jan 1, 1994
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Publisher
Duke University Press
Copyright
Copyright 1994 by Duke University Press
ISSN
0899-2363
eISSN
1527-8018
DOI
10.1215/08992363-6-2-397
Publisher site
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Abstract

1994, 6: 397-406 01994 by The University of Chicago. All rights reserved. 0899-2363/94/0602-O8!$01 .OO The Ministry of Culture wasn’t happy about it. The Ministry of Propaganda was furious. Rumor had it that Jiang Zemin, the General Secretary of the Party, who has a propensity for showing off his “high culture tastes,” happened to pick up some weekend editions at a subway station. The General Secretary couldn’t believe what he saw, and expressed grave concerns about the general health of the society afterwards. However, graver concerns these days center around the economy. Zhang Zuomin, a firebrand and former Red Guard who took charge of CCNs weekend edition, was under intense pressure to make it profitable. Supporting Zhang was the paper’s hardline chief editor, who snapped at his grumbling superiors: “Aren’t we ‘walking towards the market’ [a party slogan currently in fashion]? If not, I quit.” So the issue was dropped, at least for the time being. There were so many weekend editions, all doing roughly the same things. Star gossip, lurid photos, extravagant consumerism: that’s what sells on the streets. As inflation has worsened and the price of paper has gone up, the state has not been able to

Journal

Public Culture – Duke University Press

Published: Jan 1, 1994

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