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Literature of broadcasting: Book in review

Literature of broadcasting: Book in review ADVERTISING: ITS ROLE IN MODERN MARKETING. Ry S. Watson Dunn. New York: Holt, Rinehart and Winston, 1961. 621 + xvi pp. $8.95. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Broadcasting Taylor & Francis

Literature of broadcasting: Book in review

Hale, Donna R.
Journal of Broadcasting , Volume 9 (1): 1 – Dec 1, 1964
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Literature of broadcasting: Book in review

Hale, Donna R.
Journal of Broadcasting , Volume 9 (1): 1 – Dec 1, 1964

Abstract

ADVERTISING: ITS ROLE IN MODERN MARKETING. Ry S. Watson Dunn. New York: Holt, Rinehart and Winston, 1961. 621 + xvi pp. $8.95.

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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
0021-938X
DOI
10.1080/08838156409386134
Publisher site
See Article on Publisher Site

Abstract

ADVERTISING: ITS ROLE IN MODERN MARKETING. Ry S. Watson Dunn. New York: Holt, Rinehart and Winston, 1961. 621 + xvi pp. $8.95.

Journal

Journal of Broadcasting – Taylor & Francis

Published: Dec 1, 1964

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