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- Publisher
- Oxford University Press
- Copyright
- © 1961, the American Association for Public Opinion Research
- ISSN
- 0033-362X
- eISSN
- 1537-5331
- DOI
- 10.1086/266996
- Publisher site
- See Article on Publisher Site
Abstract
Abstract Attitude and opinion data provide a basis for inferring the meaning of opinions held by individuals and groups and also for predictions about their future behavior. Such inferences and predictions, if they are to be made effectively, require a theoretical foundation which explains the processes by which people adopt and express particular opinions. Here is a theory of three processes by which persons respond to social influence. This content is only available as a PDF. Author notes * This paper is based on a research program on social influence and behavior change, supported by grant M-2516 from the National Institute of Mental Health. © 1961, the American Association for Public Opinion Research
Journal
Public Opinion Quarterly – Oxford University Press
Published: Jan 1, 1961