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- Publisher
- Oxford University Press
- Copyright
- © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.
- ISSN
- 0093-5301
- eISSN
- 1537-5277
- DOI
- 10.1086/591103
- Publisher site
- See Article on Publisher Site
Abstract
This research examines the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in large packages. Four experiments demonstrate that restrained eaters consume more calories from small food in small packages, while unrestrained eaters consume more calories from large food in a large package. For restrained eaters, overconsumption of the small food in small packages results from a lapse in self-control caused by the stress of perceiving conflicting food information: the small food in small packages is perceived as both diet food and high in calories.
Journal
Journal of Consumer Research – Oxford University Press
Published: Oct 1, 2008
Keywords: Health, Nutrition, Safety; Packaging; Perceptual Processes; Product Design and Perceptions; Self-Concept