Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 7-Day Trial for You or Your Team.

Learn More →

The Impact of Physically Attractive Models on Advertising Evaluations

The Impact of Physically Attractive Models on Advertising Evaluations A considerable amount of social science research suggests an individual's initial perception of and reaction to another individual are affected by the physical attractiveness of the other person. The authors attempt to assess whether this general finding applies to people's perceptions of advertisements. Specifically, they assess the impact of attractiveness of male and female models on subjects’ evaluations of ads, and seek to determine whether the reactions depend on the sex of the ad reader or on the type of product being advertised. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Research SAGE

The Impact of Physically Attractive Models on Advertising Evaluations

Download PDF
18 pages

Loading next page...
 
/lp/sage/the-impact-of-physically-attractive-models-on-advertising-evaluations-qrhUO2D0oZ

References (34)

Publisher
SAGE
Copyright
© 1977 American Marketing Association
ISSN
0022-2437
eISSN
1547-7193
DOI
10.1177/002224377701400411
Publisher site
See Article on Publisher Site

Abstract

A considerable amount of social science research suggests an individual's initial perception of and reaction to another individual are affected by the physical attractiveness of the other person. The authors attempt to assess whether this general finding applies to people's perceptions of advertisements. Specifically, they assess the impact of attractiveness of male and female models on subjects’ evaluations of ads, and seek to determine whether the reactions depend on the sex of the ad reader or on the type of product being advertised.

Journal

Journal of Marketing Research – SAGE

Published: Nov 1, 1977

There are no references for this article.