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Expert systems in marketing

Expert systems in marketing http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Research in Marketing CrossRef

Expert systems in marketing

McCann, John M.
International Journal of Research in Marketing , Volume 8 (1): 1-3 – Apr 1, 1991
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Expert systems in marketing

McCann, John M.
International Journal of Research in Marketing , Volume 8 (1): 1-3 – Apr 1, 1991

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Publisher
CrossRef
ISSN
0167-8116
DOI
10.1016/0167-8116(91)90002-o
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Research in Marketing – CrossRef

Published: Apr 1, 1991

References

  • A knowledge-based system for advertising design
    Burke
  • An expert approach to sales promotion management
    Keon