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The Strategy of Customer Service

The Strategy of Customer Service This article explores the role of Customer Service in an organisation's marketing effort and suggests an approach to the development of appropriate strategies. Customer service here is defined in its broadest sense of providing ‘time and place utility’ which might more simply be expressed as the provision of ‘availability’. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Service Industries Journal Taylor & Francis

The Strategy of Customer Service

Christopher, Martin
The Service Industries Journal , Volume 4 (3): 9 – Nov 1, 1984
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The Strategy of Customer Service

Christopher, Martin
The Service Industries Journal , Volume 4 (3): 9 – Nov 1, 1984

Abstract

This article explores the role of Customer Service in an organisation's marketing effort and suggests an approach to the development of appropriate strategies. Customer service here is defined in its broadest sense of providing ‘time and place utility’ which might more simply be expressed as the provision of ‘availability’.

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References (3)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1743-9507
eISSN
0264-2069
DOI
10.1080/02642068400000072
Publisher site
See Article on Publisher Site

Abstract

This article explores the role of Customer Service in an organisation's marketing effort and suggests an approach to the development of appropriate strategies. Customer service here is defined in its broadest sense of providing ‘time and place utility’ which might more simply be expressed as the provision of ‘availability’.

Journal

The Service Industries Journal – Taylor & Francis

Published: Nov 1, 1984

There are no references for this article.