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R. Barnet, Ronald Muller (1974)
Global Reach: The Power of the Multinational Corporations
M. Rosenberg (1960)
A STRUCTURAL THEORY OF ATTITUDE DYNAMICSPublic Opinion Quarterly, 24
R. Vernon (1971)
Sovereignty at bay: The multinational spread of U.S. enterprises
K. Levitt (1971)
Silent surrender;: The American economic empire in Canada
R. Ajami (1979)
Arab response to the multinationals
importance of line personnel, "the position of staff analysts preparing noneconomic environment assessments is often ambigu- ous. We found a number of instances of overt conflict between staff analysts and line managers in terms of the former repre- senting a 'threat' to the latter. It was also far from clear how the formal staff analyses were utilized by decision makers. Some sort of systematic methodology was used by 56% of the firms with country check lists (30%) and scenario development (26%) most widely used and quantitative methods employed by only 19%. However, even firms using these methodologies indi- cated that they did not rate them as particularly important. Of the elements analyzed, political stability, investment cli- mate and exchange controls were clearly most important, taxa- tion moderately important, and others like labor unrest dis- tinctly less prominent. The researchers found their impression of the difficulty of integrating assessments with the decision-making process con- firmed by the responses to a question on steps needed to im- prove the analysis function. The majority (58%) rated inte- gration as essential, a much smaller portion (31%) giving first importance to relating analysis to operational problems. The authors conclude that, while the assessment of
Thunderbird International Business Review – Wiley
Published: Sep 1, 1980
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