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Merchandise Classification and the Commodity Approach1

Merchandise Classification and the Commodity Approach1 THE FORUM 275 MERCHANDISE CLASSIFICATION AND THE COMMODITY APPROACH! I ST OR I CAL L Y , physical scientists have velop as a really useful science until, tran­ devoted very considerable efforts to scending mere classification, it turned to the development of taxonomical schemes, questions of behavior.s that is, systems for the classification of the Besides its intellectual limitations, the material being studied. Even today, there commodity approach, as usually presented, must be many elementary students of has proven to be very poor pedagogical de­ geology and of botany, for example, who vice. The average three semester-hour intro­ have the impression that such sciences are ductory marketing course simply does not solely matters of taxonomy. On the con­ provide time for the repetitious tracing of trary, marketing students have paid rela­ innumerable items from source to final con­ tively little attention to the classification of sumer. Consequently, the classifications pre­ the merchandise involved in the marketing sented in marketing courses have usually process. Moreover, the attention given to been concerned with the distinctions and this activity has seemed to decline as the similarities between categories of operating firms, such as agent and merchant middle­ study of marketing has progressed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Merchandise Classification and the Commodity Approach1

Hollander, Stanley C.
Journal of Marketing , Volume 20 (3): 4 – Jan 1, 1956
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Publisher
SAGE
Copyright
© 1956 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224295602000309
Publisher site
See Article on Publisher Site

Abstract

THE FORUM 275 MERCHANDISE CLASSIFICATION AND THE COMMODITY APPROACH! I ST OR I CAL L Y , physical scientists have velop as a really useful science until, tran­ devoted very considerable efforts to scending mere classification, it turned to the development of taxonomical schemes, questions of behavior.s that is, systems for the classification of the Besides its intellectual limitations, the material being studied. Even today, there commodity approach, as usually presented, must be many elementary students of has proven to be very poor pedagogical de­ geology and of botany, for example, who vice. The average three semester-hour intro­ have the impression that such sciences are ductory marketing course simply does not solely matters of taxonomy. On the con­ provide time for the repetitious tracing of trary, marketing students have paid rela­ innumerable items from source to final con­ tively little attention to the classification of sumer. Consequently, the classifications pre­ the merchandise involved in the marketing sented in marketing courses have usually process. Moreover, the attention given to been concerned with the distinctions and this activity has seemed to decline as the similarities between categories of operating firms, such as agent and merchant middle­ study of marketing has progressed.

Journal

Journal of Marketing – SAGE

Published: Jan 1, 1956

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