McDonald’s: “think global, act local” – the marketing mix

Claudio Vignali

British Food JournalMar 1, 2001

McDonald’s: “think global, act local” – the marketing mix - Part 1

McDonald’s: “think global, act local” – the marketing mix - Part 2

McDonald’s: “think global, act local” – the marketing mix - Part 3

McDonald’s: “think global, act local” – the marketing mix - Part 4

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