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A dramaturgical analysis of charismatic leader discourse

A dramaturgical analysis of charismatic leader discourse Many charismatic leaders are renowned for their exemplary rhetorical skills and powers of persuasion and their sense of drama. Interpreting the charismatic relationship as a drama invokes a cast of characters, with the charismatic leader and followers as main protagonist and co‐protagonists, respectively, and competitors and opponents as antagonists. Viewing the charismatic relationship from this perspective also suggests tensions and dilemmas that the leader, in particular, must resolve for the drama to have an outcome mutually acceptable to the actors and their audience. This paper describes the kinds of impression management techniques used by Steve Jobs of Apple Computer, a well‐known charismatic leader, to resolve the dilemmas and tensions resulting from the dramatic nature of the charismatic relationship. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Organizational Change Management Emerald Publishing

A dramaturgical analysis of charismatic leader discourse

Journal of Organizational Change Management , Volume 14 (3): 13 – Jun 1, 2001

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References (32)

Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0953-4814
DOI
10.1108/09534810110394877
Publisher site
See Article on Publisher Site

Abstract

Many charismatic leaders are renowned for their exemplary rhetorical skills and powers of persuasion and their sense of drama. Interpreting the charismatic relationship as a drama invokes a cast of characters, with the charismatic leader and followers as main protagonist and co‐protagonists, respectively, and competitors and opponents as antagonists. Viewing the charismatic relationship from this perspective also suggests tensions and dilemmas that the leader, in particular, must resolve for the drama to have an outcome mutually acceptable to the actors and their audience. This paper describes the kinds of impression management techniques used by Steve Jobs of Apple Computer, a well‐known charismatic leader, to resolve the dilemmas and tensions resulting from the dramatic nature of the charismatic relationship.

Journal

Journal of Organizational Change ManagementEmerald Publishing

Published: Jun 1, 2001

Keywords: Leadership; Dramatization; Leadership styles; Communications

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